Ribeye is the platform local media companies use to plan, launch, and report on full funnel digital advertising — under their own brand. In 90 seconds: it buys across every channel through multiple demand-side platforms (DSPs), plans and reports in one place, and launches without a trafficking queue.
The feature: Ribeye unifies multi-channel planning, multi-DSP buying, and consolidated reporting in one platform — Ribeye OS. The advantage: A local media company sells and runs Connected TV (CTV), Online Video (OLV), Display, Digital Audio, and Digital Out-of-Home (DOOH) from one workflow, under its own brand, instead of stitching vendors together. The benefit: Sellers offer full-funnel advertising at any budget; operations launches same-day; the advertiser gets one report across every channel.
What does Ribeye do?
Ribeye gives media partners three things: tools to plan a campaign (Forecaster and the Planner assistant), a platform to execute it across every channel (Campaign Management routing through multiple DSPs), and one place to measure it (the Reporting Dashboard, pixels, and attribution). It's white-label, so the partner runs it as their own product.
How it works
You choose the channel, geo, audience, and budget; Ribeye routes delivery to the best supply path across its DSP seats and reports every channel back into one dashboard. There's no managed-service queue — a signed insertion order (IO) with approved creative launches directly.
How to get oriented — For all roles
• Sellers: start with Forecaster to size a plan and the channel articles to match products to goals.
• Operations: start with Creating Your First Campaign and Creative Library.
• Admins: start with First Login, user roles, and white-label setup.
• Everyone: Ribeye Product UI is the platform map.
Best for
• New users in their first session who need the big picture before the detail.
• Onboarding across every role — seller, operations, admin, finance.
A quick orientation to share with a new advertiser or team member.
Common questions
What is Ribeye in one line? The platform local media uses to plan, run, and report full-funnel digital advertising under its own brand.
Which channels can I run? CTV/OTT, OLV, Display, Digital Audio, and DOOH, with geofencing, keyword retargeting, and contextual targeting.
What does "multi-DSP" mean? Ribeye holds seats on several demand-side platforms and routes each campaign to the best supply path.
Is it self-serve? Yes — standard flights launch directly from the IO, with no trafficking queue.
What is Ribeye OS? The unified system where planning, execution, and reporting live together.
Where do I start? The Ribeye Product UI map, then the article set for your role. Related articles
• Ribeye Product UI — A Map of the Platform
• First Login — Setting Up Your Account and User Permissions
• Forecaster Overview — How Ribeye Estimates Reach and Impressions
• Creating Your First Campaign in Ribeye
• Reporting Dashboard — What Every KPI Card Means
Last updated: June 2026 · Questions? Contact your Customer Success Manager.