Overview
Within the Ribeye platform, Online Video (OLV) helps local media teams plan, activate, and measure digital video campaigns alongside broader TV and omnichannel efforts. Ribeye enables broadcasters, publishers, media sellers, and agencies to manage OLV together with CTV, OTT, Audio, Display, DOOH, Walled Gardens, and owned-and-operated inventory in one streamlined workflow.
OLV refers to digital video ads served across websites and apps, including placements that run before, during, or after video content, as well as outstream and in-banner video environments. It is widely used because it combines targeted audience reach with measurable performance and flexible activation.
Best Practices
Effective OLV campaigns start with a clear campaign goal, such as awareness, consideration, or conversion, because that objective shapes targeting, creative, and measurement. OLV also performs best when campaigns are built around the audience first, using available data signals and segmentation to deliver relevant messaging.
Keep in mind
OLV can support both upper-funnel awareness and performance-focused outcomes, depending on campaign setup, creative, and audience strategy. Because video campaigns often influence users before they take action, OLV may function as either a direct conversion driver or an assisting touchpoint in the broader customer journey.
Example
A user watches a video on a local publisher site and is served an OLV ad during that session. They do not act immediately, but later return to the advertiser’s site and complete a conversion, making the OLV impression an important part of the path to action