Overview
At Ribeye, we partner with multiple data providers—including LiveRamp, Alliant, Experian, 123Push, and others—to source and match audience segments based on your campaign’s targeting criteria. Each provider contributes distinct strengths, enabling us to deliver segments that are both precise and scalable.
Key data partners
LiveRamp: An identity resolution platform that unifies fragmented consumer data—such as CRM records, purchase history, website activity, and offline transactions—into a single profile. Using a privacy-safe identifier (RampID), LiveRamp connects individuals across devices and channels, then enriches those profiles with data from hundreds of partners to build segments based on behavioral, demographic, and purchase attributes.
Alliant: Built on deterministic purchase data from over 500 brand partners, covering 270 million U.S. consumers. Its DataHub is powered by real transaction data, not modeled or inferred behavior. Alliant enhances this with psychographic modeling to understand purchase motivations, using machine learning to create highly predictive in-market and lookalike segments.
Keep in mind
DIY audiences and broader related audiences (like Home Improvement) often come from the same data but are separated based on behavior. DIY audiences focus on people doing the work themselves—like buying tools or watching how-to videos—while broader audiences include anyone showing general interest, such as researching ideas or planning a project.
There may be some overlap, but the distinction is intentional. DIY audiences capture more hands-on activity, while broader audiences include a wider range of interest.
Example
Someone looking up renovation ideas or browsing décor would fall into a broader Home Improvement audience. Someone buying tools and watching project tutorials would be part of a DIY audience.