Overview
Ribeye optimizes campaigns to ensure full delivery while maintaining efficient pricing. As a result, pacing may not always appear perfectly even throughout the campaign.
Delivery is influenced by real-time inventory availability, targeting criteria, and auction dynamics, which can cause fluctuations in daily spend or impression volume.
How it works
Campaign pacing is managed dynamically based on where inventory is:
- Available at scale
- Aligned with your targeting (geo, demo, device)
- Priced competitively
Rather than forcing strict daily delivery targets, the system adjusts pacing to take advantage of stronger opportunities as they become available.
What to expect
- Daily delivery may fluctuate and not follow a perfectly even pattern
- Campaigns may start slower and scale over time as more inventory becomes available
- Periods of higher delivery may occur to maintain overall pacing
- Attempts to enforce strict even pacing can limit available inventory and impact delivery
Example
If a campaign is expected to deliver evenly over a 30-day period, actual delivery may vary day to day.
For example, certain days may have more available inventory that matches your targeting at efficient pricing. During those periods, delivery may increase to take advantage of that opportunity. On other days, delivery may be lighter if inventory is more limited.
Over the course of the campaign, this balances out to support overall delivery goals.
Key takeaway
Pacing is optimized to maximize delivery and efficiency over the full campaign, not to maintain perfectly even day-to-day distribution.
If there is a specific priority, such as stricter daily pacing, we can adjust toward that with the understanding that it may impact overall delivery or performance.